NIKEiD — Customization

◯A playground for sneaker heads from all over the globe. NIKEiD celebrates individuality and the value of being unique. In collaboration with Nike, we created new elevated product pages and a one of a kind customization experience. It was the first time fans could save designs and unlocked a whole new culture of sneaker lovers█

✺iOS App Store — App Of The Day✲

NIKEiD was designed for mobile-first to be simple, fast, and easy. We created a flexible system to scale the design across different markets and experiences. A custom website was created to guide and align teams of new features, color palettes, and naming. In collaboration with Nike we tested across the globe and used the results to update designs to create the best overall experience.